Meet Paola
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I am a mixed methods researcher with experience in global consumer insights, UX, products and services, market and digital research, and academia.
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I have worked in both the vendor and supplier side, closely with stakeholders, directors, VPs and
CEOs, to design customized research based on their business needs.
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I believe there is always something new to learn and I value hard work and the challenges that come with the unknown.
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I chose this career path because I enjoy finding bits and pieces of a puzzle and figure out how it all fits together to tell its story.
“Everyone you meet knows something you don't. Learn from them.”
Silvia Lawniczak
Education
2020-2021
M.S., Applied Psychology
University of Southern California
Concentration in Consumer, Industrial and Organizational Psychology.
Relevant coursework includes but is not limited to Consumer Psychology, Business Psychology, Human Behavior, Applied
Research Methods, Quantitative Methods, User Experience, Organizational Psychology, Group Dynamics
and Leadership.
Phi Kappa Phi Honor Society
2014-2016
B.A., Psychology
University of California, Irvine
Core studies on Research & Statistics, Cognitive Science and Child Development.
Dean's Honor List
Brands I've worked with:
Experience
2021-2023
Global Consumer Insights Analyst, Mattel, Inc.
At Mattel, I managed the research of the Action Figures portfolio and partnered up with the China and El Segundo Play Labs to lead the In-Home Toy Testing program (IHT).
2021-2021
Consulting Organizational Insights Researcher, HairClub
Conducted research directly for the CEO in both Canada and the US to assess the effectiveness of Performance Management and Review Practices by cross-analyzing quantitative and qualitative feedback from regional directors and their staff.
2021-2021
Market Research Analyst Intern, ThinkNow
Assisted the Vice President of Custom Research with analyzing quantitative and qualitative data, creating consumer-centered reports, and planning the logistics for online discussion boards and focus groups in both English and Spanish.
2020-2020
Consulting Consumer Insights Researcher, AON Inpoint
Designed, conducted, and analyzed large-scaled global research to understand how consumers perceive their health insurance plan and what they value most, while investigating key drivers for satisfaction between insurance carriers.
2012-2020
Statistics and Research Methods Education Assistant, Cypress College
Conducted research for the Director of the Learning Resource Center to evaluate the learning effectiveness and growth opportunities of college programs and to increase awareness and usability of the Center.
2018-2019
Research and Development Intern, Cypress College
Supervised and assisted Statistics and Research Methods student teams in the development and implementation of their research projects, and prepared them to participate in research events such as the UCLA Community College to PhD (CC2PhD) Association annual conference.